If you asked anyone about the success story of Chocolateness or even about it as a commercial trademark, you will find that a wide range of people are aware of the main phases that the company has went through on the country level. It can be said that what is worth noting in that experience is what Chocolateness has provided as an example of a small project in the field of social corporate responsibility; a concept that the administrators in the company perceive as a method to market this trademark. As for the second and most important element, it is characterized by the investment that the administratorsconcentrated on in the company’s training and developing programs which all of its human staff and the employees underwent, and whose number has reached about 110 employees.In these differentconditions, the company has entered a new phase Of Organic and non-organic expansions. In the first half, in an ambition to turn it into a trademark that conveys the traditions of Kuwait, Lgaima Co. for traditional and local Kuwaitidesserts was taken over. Moreover, a company specialized in providing logistical and transportation services named Connectness. This trademark was meant to be a sub-trademark of one holding company.