The importance of entrepreneur Mohammed Abdullah Al-Anjari’s experience lies in the fact that he was one of the first entrepreneurs and small and medium projects owners who have succeeded in launching their own brands, a step that was vital element in the success story behind the Deer & Deer retail project in the ready-made clothes sector. From its inception in 2009 the brand concept promptly developed into a prestigious Kuwaiti trade mark. This success is underscored by the fact that Mohammed Al-Anjari, the owner and founder of Deer & Dear is preparing to embark on a fresh revolutionary step of embarking on an ambitious regional expansion plan which is expected to start in Saudi Arabia by the end of 2016. 

Indeed, new and young entrepreneurs who wish to launch new and medium size projects will find valuable lesson and down-to-earth examples to learn from Mohammed Al-Anjari’s experience which was not without challenges and difficulties that Mohammed overcame first with a firm resolve and determination, then through undaunted perseverance and the making of conscious efforts to gain customer trust and loyalty that formed the cornerstone of his success story.