Abd Al-Mohsen Al-Ajmi ’s journey, as an initiator, was a bit different from most initiators because he built his chain of business on an existing -though simple- project specialized in carpet trading, founded by his father that is called Qortuba Furniture. Before Abd Al-Mohsen Al-Ajmi commences managing that association, he worked on developing and expanding his activities through providing furniture in it. Soon, his rapidly developed; thus, he started his own brand which is called “At Home,” and after he established it by few years, he expanded it towards Egypt. Then, he received the franchise right of the Turkish industry brand ALFEMO, and currently he is preparing for a new expansive step towards Saudi Arabia. All of these developments which took place in more than a decade reflected steady and ambitious vision of the initiator Abd Al-Mohsen Al-Ajmi . If you asked him about his futuristic ambitions, now that his projects have become classified in the medium-large category, he would answer, “Going back to the roots”; he curtails his answer to that he is willing to establish new small and medium projects which have the spirt to motivate themselves from inside.