When you look at Abdullah Al-Essa’s experience, you will discover exactly three main points that you need to appreciate which distinguished his experience as an initiator. First, the year in which he founded the company was 2004, which we could say that it was an absolutely daring step. At that time, it was rare to hear about an initiator heading to seek the free business. in that time, the youth were attempting to seek significant jobs if you take the economic boom that the region was going through during that period into consideration, especially that it was heading towards the surge of the oil prices. Moreover, it was also a daring step for a young man who was only 24 years old. Second, he was able to make some achievements in the field that he chooses which healthy foodstuff. It was a leading idea, and it even started in the WesternSocieties; thus, his company achieved through this approach a leading of the role in the local market. In addition, there was no relation between his academic career and the filed that he started his activities in. The third and last point to notice is his constant passion and his concentration to develop the framework in his company through his efforts to expand vertically and horizontally, until the healthy foodstuff field became an integrated industry for him. He made sure to increase the number of the restaurantsspecialized in this field and to provide his products in as many shops as he could; moreover, he entered the field of specialized healthy nutrition clinics. His products reached hospitals, gymnasiums, schools, and supermarkets.