Fahed Almubarak’s experience with HAMBURGAH restaurant was not his first in the world of SME, nevertheless, his first experience gave him the sufficient motivation to establish HAMBURGAH restaurant. The restaurant was based on an innovative and unconventional idea, which is to equip cars to serve burger meals in the place designated by the client, instead of delivering them prepared, as it is typically done. This clever choice of a business concept comprised one of the project’s success pillars, for it has wisely considered the gap between consuming tendencies of the society and the society’s traditions. This success was clearly reflected in two ways. First, there was the great demand for this product locally. Second, there is the most important sign of success which is the transformation of HAMBURGAH in a record time into a successful franchise after entering the UAE, and it is now preparing to enter Saudi Arabia. The important factors for the success of this experience drove 98 Entrepreneurs to shed light on it, attempting to elucidate the elements of this success in order to make it a role model for any youth desiring to become an initiator.