He foresaw the future of media and the changes occurring in it before they happen, so he sought to prepare for this stage before ahead. Thereafter, Abdualwahab Alessa gave birth to a new style in media which is ‘individual media.’ He interacted with the events in order to be in the lead in this field, aiming to connect the client with the project. After he established his own company, he achieved the second step of creating a link between the celebrities of the social media and the companies and the associations aiming to promote their products. Hence, the second of establishing Boutiqaat was the most important. Abdualwahab Alessa’s ambition is not hindered at this, for he always makes sure to keep up with the latest developments internationally, especially what is occurring in the Silicon Valley.